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ONLY WHAT MATTERS – Dacia UK & Rugby World Cup 2015
Dacia is a car that favours function over frivolity. That’s why, if Dacia were a sport it’d be rugby – tough, no nonsense and certainly no peacock shows.
Although Dacia wasn’t one of the official sponsors of the 2015 Rugby World Cup, the campaign made it a part of the conversation around the event.
How? By taking a dig at the game of football and mildly ridiculing football players for their frivolous antics.
Creative team: Sam Butterfield, Alex Shapowal, Dragos Giol, Khurram Hussain.
Creative Directors: Dave Sullivan
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