LESS NORMAL EXPERIENCE - Opel Mokka Global Social Media Campaign

It's early 2020, Europe's under complete lockdown and there goes our planned global social media launch for Opel's hottest crossover. FUCK. So what do you do? Everyone's sat at home, everything's closed and all one can do is stream, video call, workout or work from home.
We knew we had to bring the party to the people because they weren't leaving home for nothing.
So, we partnered with Defected Records to throw a marathon virtual dance party. The Less Normal Experience got millions to hit the dance floor and, boy, did we bring the house down - 6 hours of house music resulted in a grand total of 51 years of house music watched alongside the new Opel Mokka. 

PS. It snapped up a Webby for Best Real-Time Experience.