PROBLEM:

Owners of older vehicles (10-year plus) are more susceptible to accept having

non-genuine parts fitted to their vehicles. For minor repairs, they might

even take the DIY approach. 

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IDEA: A CHEATBOOK ON HOW TO INSTALL NON-GENUINE PARTS

Target non-genuine parts for their poor fitting by installing ‘How to Install Non-Genuine Parts’ guidebooks at hardware and DIY stores.