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PROBLEM:
The marketplace is moving away from sedans. While a key volume & profit driver
for Jaguar, the sexiness has dropped from the segment.
CREATIVE TERRITORY:
Some of the most iconic Hollywood car stunts have been performed with a sedan.
With a capable driver at the wheel, sedans can put on a performance show that connects with most everyday drivers. Jaguar's Hollywood career stretches over 5 decades, so its sedans are no strangers to this platform.
IDEA: HOLLYWOOD RECREATIONS
Give 10 everyday drivers a chance to pull off iconic driving manoeuvres seen in Hollywood car stunts, driving the most capable Jaguar saloon, the XE. All stunts to be directed by Hollywood stunt director Louis Leterrier.
GENERATED CONTENT:
10 video content pieces showing 10 Hollywood stunt recreations.
Short-form Content
Long-form Content
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