TASK:

Brand Land Rover's Experience truck to promote Land Rover Adventure Travel Programmes that offer a week of extreme driving and sightseeing activities in Utah, Namibia and Sweden.

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IDEA: ADVENTURE SEARCH ENGINE

Using lenticular printing, the trailer can be converted into a search bar displaying a search word and its result. Additional search words like 'Extreme Rock Crawling', 'Advanced Ice Drifting' can be used to create further executions.