CERTIFIED ADVENTURER SINCE 1979 – Global Organic Social Media Campaign
We celebrated 45 years of G-Class with a nod
to its origins as a vehicle engineered to take
on anything and to the millions of drivers who have tested and proven its adventurous credentials beyond any doubt.
So, we created a series of five Instagram Stories with user-generated photos of the G pulling off the most spectacular moves. The respective users were also tagged in these Stories.
The campaign went on to be the brand's best-performing content of the respective quarter and one of the top performing UGC campaigns to-date.
STORY ONE:
Needless Flexing
Aqua Aerobics
STORY TWO:
STORY THREE:
Chasing
Mountain Goats
Question
Recap &
STORY FIVE:
Creatives: Dieu Nguyen, William Loveder, Khurram Hussain
Creative Director: Ole Nagatis