A Less Normal Collaboration - Opel Mokka x DriveTibe
The 2020 Opel Mokka's world premiere was creeping up on us and there was still no car to be shown, let alone experienced.
But, we did have an Instagram AI filter to interact with a virtual Mokka. However, we needed a famous face to push the AI filter.
A week's worth of browsing for any famous Opel moments brought us to a particular episode of Top Gear feat. Hammond and an Opel Kadett - perfect.
We decided to rekindle Hammond's affection for the old-timer and placed the AI Filter in his trusty hands. To his credit, Hammond made the filter
look easy to use (even by his own standards) and made a massive announcement for the upcoming Opel Mokka, picking up 2.1 million views on the way.
Less Normal Stories - Opel Mokka
Part of the Opel Mokka's Global launch campaign, Less Normal. More Mokka, this is the first installment of a long-form content series named Less Normal Stories.
What's less normal about this story? Well, when you hit a creative block designing one of the most awaited German cars, you go ahead and design a sneaker.
Only after doing so do you go back to designing a car - is that less normal enough for you?
Creative Team: Jonathon Dennis, Alexander Rung, Khurram Hussain
Creative Director: Frances Draskau, Marion Bryan