ENGINEERED TO SERVE - Pan-European Campaign for Land Rover Special Vehicles

 

The objective of the campaign was to justify a Land Rover’s worth as a fleet vehicle beyond its price tag to fleet managers considering cheaper vehicles. To make this point, we decided to show why a Land Rover is the vehicle of choice for those who are tasked with one of the toughest jobs possible: mountain rescue.

The South-Eastern Mountain Rescue Association in Ireland became the only and the obvious choice to execute our idea. 
‘Engineered to Serve’ heroes the courageous women and men who battle treacherous terrain and unforgiving weather
to save lives in the Galtee Mountains with their trusty Land Rover Defender by their side, always ready to serve them.

True to the concept, it took us an extra two days to grab all the footage since the weather turned out to be unexpectedly
hostile, and the only one allowed to be out in the mountains was the rescue team.